For over 40 years Quiksilver has been the forefront of creating the best products for the global surf culture. I have been involved with the brand—on and off—for the last 10 years creating campaigns and marketing content as an independent creative and former director at the brand. Having been integral to the brand’s successful launch into the core wetsuit category with the introduction of their CELL wetsuit line,
I was tasked while working at the company to once again launch a new innovative range of suits for the core surfing customer called CYPHER. This sub-brand has come to stand
for the cutting edge of product innovation for the brand
and has expanded to include other categories including performance boardshorts.