Andrew Smits is A Known Associate™—a pseudonym for this creative accomplice to some of the world’s most fascinating brands
in fashion, action sports, music, motorsports, consumer electronics and youth lifestyle categories. Andrew launched his career
in Southern California in the early 90’s at the epicenter of action sports and youth culture while working as Associate Creative
Director at McElroy Communications, a startup creative boutique in Newport Beach, California. During his time with McElroy,
he was responsible for many of the agencies key accounts such as Vans, Pac Sun, American Eagle Outfitters, etc., Andrew served
as a key player on new business initiatives and helped grow the five-person creative boutique into a 40-person youth division
of Foote, Cone & Belding (FCB). After many years as an outside creative service provider, Andrew was drawn to the brand side
to directly affect the internal culture and led the creative departments for Fox and eventually multi-billion dollar outdoor sports
lifestyle brand Quiksilver, whose global reach spans 90 countries with headquarters in France, Australia, and California.
When he’s not busy branding or surfing, Andrew spends his time serving on the board of directors for the National Scholastic
Skateboarding League—a non-profit 501 c3 charitable skateboarding league designed as a way for students to participate in a
non-traditional school sports program. It’s an perfect way to showcase individual skateboarding talents in a team environment.
Andrew also shares his passion for film as an advisory board member for the Newport Beach Film Festival (NBFF). The festival
seeks to bring to Orange County, California the best of film making from around the world. Committed to enlightening the public
with a first-class international film program as well as providing a forum for cultural understanding and enriching educational
opportunities, the festival focuses on showcasing a diverse collection of both studio and independent films. Andrew helps with
the Action Sports Film Series acting as a conduit within the industry and guiding force to the festival to bring the best in film
making from action sports brands and independent film makers.
Thanks for stopping by the site. More work will be posted in the down time between projects. Until then please feel free to follow
A Known Associate™ on Facebook, Twitter and Instagram or send and email request for a PDF of samples.
Andrew Smits—A Known Associate™